WORLD CUP MAKRET 

With the World Cup 2026 quickly approaching, ads, collaborations and sponsorships popping all over the media. Many are beginning to feel what all soccer fanatics feel day after day! Recently they announced the collaboration with the world wide known jewelers Tiffany and co as their official provider of the FIFA club World Cup trophy. It is the very first differently looking trophy already helping them promote and gain new watchers but is it enough?

Is that what an old tradition that has been passed down from generation to generation deserves? When families all over the globe sit down in front of a screen chanting their country on? Everyone becomes one, sharing tears, joy and anger. This cup deserves more, especially because two of the most recognized footballers, Leonel Messi and Cristiano Ronaldo, are retiring . To whom myself and many others grew up watching, they were a lot of people's seed who bloomed them into fanatics. 

The logo has left many, including myself disappointed in FIFA's logo, which they worked on for more than three years. There are three nations coming together to make this event happen and that is the best they can do? I don't believe so, unless FIFA is being very secretive and has a big surprise for us closer to the opening game I will be in disbelief. 

Their marketing has been very mellow, if it weren't for those fanatics around us, we would have forgotten how close the cup really is. With all the social media influence we have in this generation it would be good to put it to use, a lot of FIFA’s content are clips of old games which is perfectly fine

for the waiting period but when it is a year away I believe it should be everywhere especially since this cup is taking place in not one, not two but three greatly known countries. The U.S, Mexico and Canada have a lot of influence and resources FIFA could benefit from. 

https://nvgt.com/blog/brand-strategy-for-the-2026-world-cup/ 

This article does an excellent job of explaining the whole concept and their plan to move forward to make this cup just as unforgettable as the others. They know their main promoters are gen z people ranging from 16-24 and 24-63. FIFA’s plan is to recruit over 32M new fans. The question is how? 

With coca cola being one of their biggest promoters and the number one most bought drink it’s a very smart move. How can they reach gen z with a lot of them including myself who don't drink soda? I believe that social media, in clearer words tiktok. Perhaps it could come out as repetitive but it is a truth, younger and older generations are on there scrolling I know that for a fact because my grandparents have it and they are starting to rely on it for news and other important announcements, which is a little bad sometimes because it’s hard to explain to them that some people lie on there. 

Back to the topic I believe they could make things more interesting, make the soccer fans feel included a bit more. Maybe have a logo competition bring people together in things they love. I have found some great fan art that has caused disappointment in the logo FIFA came up with. Something sort of like a betting, develop an app or website where users can "predict the winner" earning rewards. Find a way to incorporate the three nations in merch " Limited edition" featuring Canadian, American and Mexican cultures something like this logo created by a fan ---------------->

Something as simple as drone and aerial shows promoting

the matches and the entire World Cup 2026 as the date approaches. Make it truly unforgettable, something that represents the trip-nation unity. Lastly the artist they choose for the song, it is so important, lets hope they choose wisely this time around. It means so much for this event, it is a sign of representation, it gives it, it's respect.

The cup is still months and months away, Let us hope that whatever it is FIFA has cooking, eats when the day comes. Stakes are high, but the intensity is higher. It's early but it's never to early to advertise, FIFA is comfortable they aren't playing risky anymore and that is bad for them. Comfortable means boring, it's good to be confident but not comfortable. You can't live off of one risky move, everyday the stakes change and marketers need to be a step ahead, even if it is just guessing the future.